Course Overview
B2C & B2B Social Media Champions
Online webinar sponsored by SCORE. The session will start at 10:00 am eastern standard time.
A Study of Facebook and LinkedIn for Business
A special 2-hour virtual event with industry leader B. Zachary Bennett where we will learn:
- The evolution of social media
- Why businesses use Social Media
- Why B2C businesses choose Facebook
- Why B2C businesses choose LinkedIn
- 2020’s Changes in the Facebook algorithm
- The differences with LinkedIn’s algorithm
- Outsourcing
- Set up
- Foundational Participation
- Strategic Engagement
- Advertising
Single Course Tuition
$29.99
1 month of access
Access to the selected course for 1 month
Annual Membership
$329.99
1 year of access
Access to all courses in the course catalog plus any additions within the coming year.
Single Course Tuition with Support
$39.99
1 month of access
Access to the selected course for 1 month; includes access to Q&A support.
Annual Membership with Support
$429.99
1 year of access
Access to all courses in the course catalog plus any additions within the coming year. Includes access to Q&A support.
Introduction
About The Presenter
High Level Social Media Basics
The Dream
Understanding The Field
Why Businesses Use Social Media
Understanding Retail
Two Subsects of Marketing
The Science of Selling
How To Use Social Media In Brand Marketing
Actionable Steps
Audience Poll
FB Summary
Who Is On Planet Facebook
Why Should I Establish A Residence On Planet Facebook
Level 1 : Set Up
Level 2: Creation & Curation; Maintenance: & Profile Level Engagement
Level 3: Strategic Engagement
Q&A
Things Change
Level 4: Social Media Advertising
Linkedin (B2B)
The Stats
The Why
The How
Q&A
Q&A